Speed 3D Brings Programmable Visual Design to Anamorphic 3D Ads

• Speed 3D Inc. is applying programmable visual design to anamorphic 3D advertising, turning display production from “making images” into “computing images.”

• The method calculates content based on display dimensions, shape, viewing position and the surrounding physical space.

• Speed 3D has applied the approach to Lancôme and La Roche-Posay campaigns on the large outdoor LED display at Shin Kong Mitsukoshi Taipei Xinyi A9.

• The company plans to extend the same approach to curved, transparent and other custom-shaped display environments.

From Making Images to Computing Images

Large-format LED displays are becoming more common across commercial spaces, department stores, transportation hubs and outdoor advertising locations. As these displays grow in scale and complexity, brands are looking beyond visibility alone. The goal is increasingly to create content that makes people stop, remember, photograph and share.

Speed 3D Inc. is a Taiwan-based technology company focused on AI, computer vision and visual computing. The company is led by Founder and CEO Marvin Chiu and has expanded its visual technology into large-format displays and naked-eye 3D content.

Speed 3D describes its approach as programmable visual design: treating the creative content, display hardware, viewing position and physical environment as parts of one visual system.

The shift is summarized internally as moving from “making images” to “computing images.”

Main Story: Designing 3D Content Around the Physical Space

Effective naked-eye 3D depends on more than producing a visually strong animation.

The viewer needs to perceive depth and spatial relationships correctly from an intended viewing position. That becomes harder when content is displayed on L-shaped, corner, curved or other irregular LED screens.

If conventional content is placed directly onto these displays, the result can include stretching, distortion or incorrect perspective.

Speed 3D addresses this by incorporating the display’s dimensions, geometry, viewing position and relationship to the surrounding space into the production process.

The company then applies programmable image processing and calibration to calculate how the content should appear from the intended viewing area.

“We are not simply putting a piece of content on a screen. We first understand the physical space around the display, then use algorithms to calculate how each frame should be viewed,” said Marvin Chiu, Founder and CEO of Speed 3D Inc. “We are turning a production process that once relied heavily on individual experience into a methodology that can be accumulated, tested and repeatedly applied.”

Technology: Programmable Visual Design for Irregular LED Displays

Speed 3D’s production method considers four core factors:

• Display dimensions: the physical width, height and proportions of the screen.

• Display geometry: including L-shaped, corner, curved and other non-standard formats.

• Viewing position: where the intended audience is expected to see the content.

• Spatial relationship: how the display sits within the surrounding physical environment.

These inputs are used to adjust perspective and image presentation programmatically rather than relying only on manual visual correction.

The principle is simple:

Creative direction determines what the audience sees.Physical space determines how they see it.Computation determines how the content is rendered.

This makes the production process more repeatable, testable and refinable across different display environments.

Impact: Turning the Display Into Part of the Creative

Speed 3D has already applied the approach in commercial beauty campaigns.

After being selected for the 2025 L’Oréal BIG BANG Beauty Tech Innovation Program, Speed 3D began working with L’Oréal Taiwan brands on technology-driven brand experiences.

At the outdoor LED display at Shin Kong Mitsukoshi Taipei Xinyi A9, Speed 3D produced anamorphic 3D advertising for:

• La Roche-Posay Cicaplast Baume B5

• Lancôme Absolue Longevity

The campaigns demonstrate how a large outdoor display can become part of the creative concept rather than simply functioning as a larger flat screen.

Products can appear to move closer to the viewer, increase in apparent scale or extend beyond the perceived boundaries of the display.

For brands, the value is not only visual attention. It creates a stronger relationship between the product, the content and the physical location in which the audience experiences the campaign.

As large LED, curved, transparent and custom-shaped displays continue to develop, Speed 3D plans to apply programmable visual design across a wider range of physical display environments.

FAQ

Q: What is programmable visual design?

A: Programmable visual design is Speed 3D Inc.’s approach to creating visual content based on the geometry of the display, viewing position and surrounding physical space. Algorithms help calculate how each image should be presented rather than relying only on manual production and visual correction.

Q: What does “from making images to computing images” mean?

A: It means moving from producing a piece of content first and placing it on a screen afterward to calculating the content based on the actual display and viewing environment. Speed 3D treats the screen and surrounding space as part of the production process.

Q: Why are irregular LED displays difficult for naked-eye 3D content?

A: L-shaped, corner, curved and other custom displays can distort conventional content. Without spatial and perspective correction, images may appear stretched, misaligned or visually incorrect from the intended viewing position.

Q: Where has Speed 3D used this technology?

A: Speed 3D has applied the approach to naked-eye 3D advertising for Lancôme and La Roche-Posay on the outdoor LED display at Shin Kong Mitsukoshi Taipei Xinyi A9 in Taipei.

Q: What types of displays can this approach support?

A: The current approach is designed for large-format and irregular LED displays, with potential applications across curved, transparent and other custom-shaped display environments.

Speed 3D Inc. contact@spe3d.co