L'Oréal Taiwan's 35th Anniversary: How Speed 3D Brought AI Beauty Tech to Life on the Event Floor
- Monica Hsueh - Global Marketing Manager at Speed 3D Inc.
- Jul 20
- 4 min read
L'Oréal Taiwan held its 35th anniversary and co-creation exchange day in Taipei on June 25, 2026, marking 35 years of operations in Taiwan
One of the event's core trends was AI-driven beauty technology, building on L'Oréal Group's partnerships with NVIDIA and OpenAI toward hyper-personalized beauty experiences
Speed 3D Inc., a 2025 winner of L'Oréal's BIG BANG beauty tech co-creation program, showcased two live AI activations: an "AI Floating Portrait" with Maybelline and an "AI Sunscreen Support Sample Dispenser" with La Roche-Posay
Both activations generate results live on-site, with consumers receiving a printed photo and a QR code to retrieve the photo and video on their phone
35 years in, L'Oréal Group outlines five beauty trends
L'Oréal Taiwan held its "35th Anniversary and Beauty Co-Creation Exchange Day" in Taipei on June 25, 2026, bringing together clients, suppliers, and young talent from across the industry ecosystem to mark 35 years of operations in Taiwan. L'Oréal Taiwan President Eva Leihener-Stefan told attendees that the group's brands would continue deepening their focus on consumers' makeup, skincare, and haircare needs, with all future innovation grounded fully in the consumer's perspective.
The event combined data analysis to identify five beauty industry trends: longevity science, AI-driven beauty technology, sustainable consumption, style trends, and beauty rituals. AI-driven beauty technology was a central focus of the event's technology showcase.
AI-driven beauty tech: from NVIDIA and OpenAI to local co-creation
Facing a consumer landscape where shoppers typically consult 6 or more information channels and take 7 to 11 days to complete a purchase decision, L'Oréal Group has moved aggressively into AI-driven transformation. Following its 2025 partnership with NVIDIA, the group announced an expanded collaboration with OpenAI at VIVATECH this year, using generative AI to strengthen content marketing applications.
At the group level, L'Oréal draws on extensive real skin data combined with dermatological research and clinically validated formulas to power AI diagnostic tools such as TAKAMI's Skin Truth analyzer and Kiehl's Derma Reader skin analysis device.
Beyond group-level strategy, L'Oréal Taiwan's BIG BANG beauty tech co-creation program partners with local Taiwanese startups to bring AI technology into hands-on, in-person consumer experiences. Speed 3D Inc. was one of the 2025 winners of this program, and showcased two AI interactive applications built with L'Oréal Group brands at this event.
Activation one: Maybelline's "AI Floating Portrait"
Speed 3D partnered with Maybelline New York on an "AI Floating Portrait" interactive experience, letting consumers capture and generate a personalized stylized portrait on-site.
The activation runs on Speed 3D's Picbot AI interactive system, generating the AI image live at the event and printing a physical photo for the consumer to take home. Consumers can also scan a QR code to retrieve both the photo and a corresponding video version on their phone.
Activation two: La Roche-Posay's "AI Sunscreen Support Sample Dispenser"
The second activation, developed with La Roche-Posay, made its first public appearance at this event: an "AI Sunscreen Support Sample Dispenser" that let attendees preview a new sunscreen product ahead of its official launch, expected in July 2026.
Consumers generate an AI sunscreen support photo on their phone, then collect a free sunscreen sample set directly from the dispenser. This activation also runs on Picbot's live AI generation capability, extending it into a complete "generate, then collect a physical sample" journey that connects online AI generation with an offline retail moment.
Why these two activations matter
Both activations answer the same question: how does AI-driven beauty technology move from concept to something a consumer can actually hold and experience on-site?
L'Oréal Group's partnerships with NVIDIA and OpenAI represent AI strategy at the scale of major technology companies. The BIG BANG program's collaboration with local startups like Speed 3D brings that same AI push into a form consumers directly interact with in person. The two are complementary: group-level AI-driven personalization and diagnostics, combined with live interactive stations that generate and deliver results on the spot, together form the "hyper-personalized beauty experience" L'Oréal has described as its direction.
For Speed 3D, this marks a continued collaboration with L'Oréal Group brands at an official group-level event, following its participation at QITC in 2025, and stands as a concrete result of Speed 3D's ongoing partnership with L'Oréal Group as a BIG BANG program winner.
FAQ
Q: What is L'Oréal Taiwan's 35th Anniversary and Beauty Co-Creation Exchange Day? A: It is a brand event held by L'Oréal Taiwan in Taipei on June 25, 2026, marking 35 years of operations in Taiwan. The event brought together clients, suppliers, and young industry talent, and unveiled five forward-looking beauty industry trends.
Q: What did Speed 3D showcase at this event? A: Speed 3D showcased two AI interactive applications: an "AI Floating Portrait" experience with Maybelline New York, and an "AI Sunscreen Support Sample Dispenser" with La Roche-Posay, making its first public appearance. Both run on Speed 3D's Picbot AI interactive system.
Q: How do consumers receive the results of these AI interactive experiences? A: After completing the interaction on-site, consumers receive a printed photo, and can also scan a QR code to retrieve the photo along with a corresponding video version on their own phone.
Q: What is the relationship between Speed 3D and L'Oréal Group? A: Speed 3D Inc. is one of the 2025 winners of L'Oréal's BIG BANG beauty tech co-creation program, through which L'Oréal Taiwan partners with local startups to drive innovation in beauty technology.
Q: When is the new La Roche-Posay sunscreen product tied to the AI sample dispenser launching? A: According to information released by L'Oréal Taiwan, the new La Roche-Posay sunscreen product featured in the sample dispenser activation is expected to launch officially in July 2026, with the event giving attendees an early preview.
About Speed 3D Inc.
Speed 3D Inc. (啟雲科技股份有限公司) was founded by Marvin Chiu, Founder & CEO, in 2014 and is headquartered in Taipei, Taiwan. The company specializes in AI computer vision, edge AI, and SW/HW integration. Speed 3D is a 2025 winner of L'Oréal Group's BIG BANG beauty tech co-creation program and received MODA AI company certification in 2022, with a proprietary face landmark model patented in Taiwan, the USA, Japan, and China.
Contact: contact@spe3d.co
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