La Roche-Posay's AI Sunscreen Dispenser Tour: Tianmu, Taichung, and Chengqing Lake
- Monica Hsueh - Global Marketing Manager at Speed 3D Inc.
- Jul 21
- 5 min read
La Roche-Posay partnered with Speed 3D on an AI sample dispenser campaign, "Sunscreen Support: No Fear of Sun This Summer," touring three locations
Stops and dates: Taipei Tianmu Baseball Stadium (game days only, July 3-5), Taichung Hanshin Intercontinental Shopping Plaza (July 7-August 2), and Kaohsiung Chengqing Lake Baseball Stadium (game days only, multiple dates August 5-23)
Consumers scan a QR code via LINE to generate a personalized fan-support style photo, then redeem a free sunscreen trial set worth NT$190
The campaign also promotes La Roche-Posay's new ANTHELIOS UVAIR Serum Sunscreen, Asia's first SPF50+ air-texture serum sunscreen
The two baseball stadium stops, timed to game days, brought La Roche-Posay in front of a large number of consumers previously unfamiliar with the brand in a short window
Taking a sample dispenser to where the summer crowds are
High-traffic summer venues are a proven way for brands to reach new audiences, but most activations still stop at handing out samples from a booth. La Roche-Posay took a different approach: pairing AI image generation with smart sampling, so consumers complete a brand interaction while out enjoying the summer crowd.
The "Sunscreen Support: No Fear of Sun This Summer" campaign runs across summer 2026, with the dispenser touring three locations:
Taipei Tianmu Baseball Stadium (game days only): July 3, July 4, and July 5, with the dispenser located on the 2nd floor Wei Chuan Dragons store corridor, third base side Section H
Taichung Hanshin Intercontinental Shopping Plaza: July 7 through August 2, with the dispenser located in the 4th floor sporting goods area
Kaohsiung Chengqing Lake Baseball Stadium (game days only): August 5, 7, 8, 9, 11, 12, 21, 22, and 23, with the dispenser located in the third base side brand interaction zone
The Tianmu and Chengqing Lake stops are both "game days only," open exclusively on specific game dates. The activation runs on Speed 3D Inc.'s Picbot AI interactive system, automating the entire flow from image generation to sample pickup.
Three steps: join, generate, redeem
The participation flow is designed to keep the barrier to entry low:
Join La Roche-Posay's official LINE account: via the campaign page or an on-site QR code
Complete the activity and generate a fan photo: through a LINE LIFF (LINE Front-end Framework) page, the AI system generates a personalized fan-support style photo and issues a one-time redemption QR code
Redeem at the sample dispenser: consumers scan their redemption code at the on-site dispenser to collect a free sunscreen trial set, one per person, while supplies last
The free trial set includes three La Roche-Posay signature products at 3ml each: Anthelios UVMUNE 400 Oil Control Fluid, Anthelios UVMUNE 400 tinted fluid, and Effaclar Duo(+) serum, with a combined retail value of NT$190.
Product spotlight: Asia's first SPF50+ air-texture serum sunscreen
The campaign doubles as a launch platform for La Roche-Posay's new ANTHELIOS UVAIR Serum Sunscreen, Asia's first SPF50+ air-texture serum sunscreen, offering 16-hour full-spectrum UV protection.
The formula incorporates L'Oréal Group's AIRLICIUM™ space-tech microparticle technology and a zero-feel air-film texture, combined with a 50% serum-grade base (hyaluronic acid, niacinamide, La Roche-Posay thermal spring water, and vitamin E), delivering high UV protection without white cast, stickiness, or excess shine, suitable for both face and body. For outdoor sports contexts, La Roche-Posay is also promoting its Anthelios UVMUNE400 line as a high-intensity, water and sweat-resistant option, positioned alongside UVAIR's lightweight formula as a complementary product line.
The physical-digital marketing payoff
The Tianmu and Chengqing Lake baseball stadium stops, timed to game days, brought heavy foot traffic to those venues and let La Roche-Posay reach a large number of consumers previously unfamiliar with the brand during game hours. This physical-digital marketing model, an on-site activation paired with AI-generated content and a smart sample dispenser, let the brand complete a high volume of interactions in a short window, with results exceeding expectations.
Speed 3D's Picbot system plays a specific role here: turning two normally separate experiences (personalized content generation and physical sample pickup) into one continuous, unattended automated flow. For brands, this reframes high-traffic venue activations from passive exposure opportunities into active marketing assets, generating consumer opt-ins through LINE account sign-ups while extending naturally into social sharing.
FAQ
Q: Where is the "Sunscreen Support: No Fear of Sun This Summer" campaign held? A: The campaign tours three locations: Taipei Tianmu Baseball Stadium (game days only, July 3-5), Taichung Hanshin Intercontinental Shopping Plaza (July 7-August 2), and Kaohsiung Chengqing Lake Baseball Stadium (game days only, multiple dates from August 5-23). The Tianmu dispenser is located on the 2nd floor Wei Chuan Dragons store corridor, third base side Section H; the Taichung dispenser is on the 4th floor sporting goods area; the Kaohsiung dispenser is in the third base side brand interaction zone.
Q: What do consumers receive for free? A: After completing the activity via LINE and generating a fan-support photo, consumers can redeem a one-time QR code at the sample dispenser for a free sunscreen trial set containing three La Roche-Posay signature products at 3ml each, with a combined retail value of NT$190. Limit one per person while supplies last.
Q: What new product is this campaign promoting? A: The campaign spotlights La Roche-Posay's new ANTHELIOS UVAIR Serum Sunscreen, Asia's first SPF50+ air-texture serum sunscreen, offering 16-hour full-spectrum UV protection.
Q: What technology powers this activation? A: The campaign runs on Speed 3D's Picbot AI interactive system. Consumers generate a personalized fan-support style photo through a LINE LIFF page and receive a matching redemption code, which they use at the on-site dispenser to collect their sample, with the entire flow running unattended.
Q: Why did the baseball stadium stops perform especially well? A: Both the Tianmu and Chengqing Lake stops are game-days-only, open exclusively during game dates, which brought higher foot traffic and energy to the venue and let La Roche-Posay reach a large number of consumers previously unfamiliar with the brand at those locations, exceeding expectations.
About Speed 3D Inc.
Speed 3D Inc. (啟雲科技股份有限公司) was founded by Marvin Chiu, Founder & CEO, in 2014 and is headquartered in Taipei, Taiwan. The company specializes in AI computer vision, edge AI, and SW/HW integration. Speed 3D is a 2025 winner of L'Oréal Group's BIG BANG beauty tech co-creation program and received MODA AI company certification in 2022, with a proprietary face landmark model patented in Taiwan, the USA, Japan, and China.
If you want a campaign where users can experience AI generation and receive product samples or purchase products, contact us: contact@spe3d.co
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