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  • Writer's pictureMonica Hsueh - Global Marketing Manager at Speed 3D Inc.

先驅者:AR 和 AI 領域的領先公司 The Pioneers: Leading Companies in AR and AI

擴增實境(AR)和人工智慧(AI)的融合正引領著一波新的沉浸式數字體驗浪潮。在這令人興奮的技術融合前沿,有一些開創性公司正在突破可能性的極限。


Google:運用AI打造直觀的AR


當探索結合AR和AI的潛力時,Google正帶領著潮流。他們創新的工具MediaPipe提供了先進的功能,使開發人員能夠創建互動性和響應性AR應用程序。MediaPipe允許使用機器學習模型實時跟蹤和理解場景的三維結構。這意味著AI充當了使AR體驗更直觀、個性化和引人入勝的支柱。藉著Objectron等產品能夠檢測物體和表面,以及BlazePose,用於跟蹤面部特徵和手勢,Google提供了下一代AR的基礎。


Niantic:投資於尖端AR遊戲


以《寶可夢GO》而聞名的Niantic,顯然對AR創新有很高的敏感度。他們在將AR與遊戲相結合方面的實力和領導地位不容忽視。為了更進一步推動極限,Niantic戰略性地投資於領先的基於Web的AR平台8th Wall。這一合作使Niantic能夠使用8th Wall的技術,打造沉浸式的AR世界,將現實世界空間轉化為探索和遊戲的場景。隨著AR遊戲的蓬勃發展,所有目光都聚焦在Niantic身上,看他們如何利用合作夥伴關係和內部能力來吸引觀眾。


Snap Inc.:用AI動力鏡頭不斷演進AR


Snap Inc.早在AR領域就已經立下了基石,擁有有趣的擴增實境鏡頭和濾鏡。然而,Snap已經進一步超越了這些基本功能,憑藉AI和計算機視覺技術推動的複雜鏡頭。這些鏡頭通過分析視覺數據輸入,並以相應的效果和信息作出回應,提供了轉型性的AR體驗。例如,Snap的商業鏡頭允許客戶在購買之前在AR中可視化產品。Snap還在開發更逼真的面部鏡頭,使用生成對抗網絡等機器學習技術。隨著Snap繼續實驗和創新,他們正在確立自己作為消費者AR應用領域的領袖地位。


Speed 3D Inc.:在AR領域開闢自己的領域


雖然Snap、Niantic和Google主導著AR領域,但Speed 3D Inc.等公司正在尋找自己的發展方向。通過像Picbot和MetAR這樣的產品,Speed 3D利用AR和AI提供獨特的應用案例和體驗。Picbot允許用戶使用AR技術創建社交媒體上的虛擬形象。MetAR提供了一個基於AR的遠程協助平台,使用計算機視覺和空間映射。通過專注於AR/AI融合的特定應用,Speed 3D Inc.正在定位自己為一個在這一領域中增添多樣性的創新者。


魔法背後的技術


AR通過在現實世界上疊加數字內容來提供非凡的沉浸式體驗。AI使這些體驗變得直觀、反應靈敏且互動性強,實現關鍵功能:


環境理解

AI算法使AR應用能夠理解物理場景和物體。物體識別、平面檢測和三維映射允許實現逼真的視覺效果和遮擋。


動作追蹤

卷積神經網絡等機器學習模型跟蹤用戶的動作和位置,以便準確固定AR元素。


行為預測

根據用戶的操作和環境輸入,AI預測行為,提供主動的建議和虛擬回應。


生成能力

AI可以為AR生成逼真的虛擬形象、逼真的紋理和模擬環境,提高逼真度。


個人化

AI使用用戶數據和偏好,為個人定制和調整AR體驗。通過無縫地處理這些復雜任務,AI使AR擺脫了技術限制,為將數字和物理世界相結合的幾乎神奇的互動設定了舞台。


市場分析


根據最近的預測,到2028年,由AI驅動的AR全球市場在零售業將達到3400多億美元。有了這樣的估計,不難理解為什麼投資正在湧入專注於這一技術融合的初創公司和研究領域。幾乎每一家主要的科技公司,從蘋果和Facebook到微軟,都在試圖在這一領域樹立自己的領先地位。對集成的AR/AI解決方案的市場需求跨足了從醫療保健和製造業到娛樂和零售等多個行業。隨著消費者對數字沉浸感的期望不斷上升,公司正在積極開發應用程序和平台來滿足這一需求。我們只是在技術從新奇到變革性的業務必需品的過程中挖掘了可能性的表面。


挑戰與機遇


將AR與AI結合創造了巨大的機遇,但也提出了需要創新解決方案的復雜挑戰。困擾這一領域公司的一些問題包括:


  1. 限制能力的硬件限制

  2. 確保AR互動感覺自然和無摩擦

  3. 隨著數據收集的增加,保護用戶的隱私

  4. 實現可靠的連接以實現最佳性能

  5. 設計界面,以最大程度減少干擾和摩擦

  6. 在不同的用戶人口統計中創建可訪問的AR體驗


應對這些問題提供了機會,公司可以通過自定義軟件和以人為本的設計區別自己。市場上還有大量的空間,供那些將AR/AI引向非傳統方向的創新者,如VR整合、B2B應用或特定用例。雖然早期的AR/AI探索已經顯示出潛力,但新玩家仍然有巨大的潛力來塑造這一技術融合的軌跡和可能性。


案例研究


Google的MediaPipe:設定AR的黃金標準


MediaPipe展示了Google如何利用其AI專業知識提升AR在能力和性能方面的新高度。通過結合計算機視覺和機器學習模型,MediaPipe實現了對面部、手部和物體的快速跟蹤,使開發人員能夠建立具有強大互動性和環境集成的AR應用程序。從卓越的面部濾鏡到可以在上下文中預覽家具,Google在MediaPipe上的工作正在設定由AI驅動的即時AR的黃金標準。


Niantic和8th Wall:打造AR遊戲的未來


Niantic和8th Wall之間的合作完美地突顯了AR和AI融合用於遊戲的可能性之巨大。通過8th Wall能夠將任何空間轉化為AR環境,Niantic可以將現實世界的場所重新塑造成交互式的景觀,使幻想和現實之間的界線變得模糊。通過利用計算機視覺實現遮蔽和物理模擬以實現逼真的AR遊戲玩法,這個團隊的合作旨在創造出令人驚奇和無限想像的遊戲。


Snap的演進:AI開啟新的創意視野


自從Snap推出了它的第一個AR鏡頭以來,它一直在推動有趣效果的界限。然而,憑藉像機器學習模型這樣的AI能力,Snap正在越過新的創意視野。由於AI驅動的鏡頭使得今天的AR達到了前所未有的逼真和互動性。而顯然,Snap只是剛剛開始。未來的計劃暗示著AR購物、使用生成對抗網絡創建更逼真的虛擬形象以及為業餘創作者提供工具。通過將他們的設計感與AI的力量相結合,Snap正處於一條令人興奮的軌道上。


AR try-on comparison: Meta, Speed 3D, Niantic


Speed 3D Inc.的獨特價值:專注於特定應用


與Snap、Google或Niantic不同,Speed 3D Inc.專注於為目標用戶提供獨特價值的特定應用案例。像Picbot和MetAR這樣的服務展示了AR和AI如何在專業垂直領域和情境中優越。Picbot對於大眾市場來說可能沒有意義,但對於希望使用AR互動來創建數字IP或改變和探索自己外貌的用戶來說具有巨大吸引力。通過擁有一台機器,這也將通過與主題公園、商場和博覽會的擴展場所合作擴大目標受眾的規模。同樣地,MetAR的遠程協助用例凸顯了AR和AI在需要視覺專業交流的情境中的效用。通過聚焦未滿足的需求,Speed 3D Inc.明智地佔據了市場份額並脫穎而出。


結論


AR和AI的融合為互動設計和數字增強生活開啟了令人興奮的新篇章。隨著這些相輔相成的技術不斷共同實現新的能力,我們可以預見AR將越來越離不開我們的日常生活。已經有一些像Google、Niantic、Snap和創新的初創公司這樣的AR/AI先驅正在建立基礎,將塑造沉浸式數字體驗的未來軌跡。在未來,最重要的突破將來自以用戶為中心的設計思維和推動這一技術進入新領域的新思想。最終,AR所承諾的神奇世界只有通過人類創造力和遠見才能繁榮。有了如此多的潛力,通過AR和AI增強的數字生活的未來看起來光明璀璨。


ENGLISH VERSION STARTS HERE

The convergence of augmented reality (AR) and artificial intelligence (AI) is ushering in a new wave of immersive digital experiences. At the forefront of this exciting tech synergy are pioneering companies pushing the boundaries of what’s possible.


Google: Crafting Intuitive AR with AI


When it comes to exploring the potential of combining AR and AI, Google is leading the charge. Their innovative tool MediaPipe offers advanced capabilities that enable developers to create interactive and responsive AR applications. MediaPipe allows for real-time tracking and 3D understanding of scenes using machine learning models. This means AI acts as the backbone that makes AR experiences more intuitive, personalized and engaging. With offerings like Objectron, which can detect objects and surfaces, and BlazePose, for tracking facial features and gestures, Google provides the building blocks for next-generation AR.


Niantic: Investing in Cutting-Edge AR Gaming


Known for developing Pokémon GO, one of the most successful AR games to date, Niantic clearly has its finger on the pulse of AR innovation. Their prowess and leadership in blending AR with gaming is undeniable. Underscoring their commitment to pushing boundaries even further, Niantic has strategically invested in 8th Wall, a leading web-based AR platform. This partnership gives Niantic access to 8th Wall’s technology for crafting immersive AR worlds that can transform real-world spaces into landscapes for exploration and gameplay. As AR gaming gains momentum, all eyes are on Niantic and how they leverage partnerships and in-house capabilities to wow audiences.


Snap Inc.: Evolving AR with AI-Powered Lenses


Snap Inc. staked its claim in the AR arena early on with its fun augmented reality lenses and filters. However, Snap has evolved well beyond these basic capabilities with sophisticated lenses powered by AI and computer vision. These lenses offer transformative AR experiences by analyzing visual data inputs and responding with contextual effects and information. For instance, Snap's businesses lenses allow customers to visualize products in AR before buying. Snap is also developing more realistic facial lenses using machine learning techniques like generative adversarial networks. As Snap continues to experiment and innovate, they are cementing themselves as leaders in consumer AR applications.


Speed 3D Inc.: Carving a Niche in AR


While Snap, Niantic and Google dominate the AR landscape, companies like Speed 3D Inc. are finding ways to carve out their own niche. With offerings like Picbot and MetAR, Speed 3D leverages AR and AI to provide unique use cases and experiences. Picbot lets users create avatars for social media using AR-powered 3D scans. MetAR offers an AR-based remote assistance platform that uses computer vision and spatial mapping. By focusing on specific applications of AR/AI convergence, Speed 3D Inc. is positioning itself as an innovator adding diversity to the space.


The Technology Behind the Magic


AR delivers extraordinary immersive experiences by overlaying digital content onto the real world. AI makes these experiences intuitive, responsive and interactive by enabling key capabilities:


Environment understanding

AI algorithms allow AR apps to make sense of physical scenes and objects. Object recognition, plane detection and 3D mapping allow for realistic visuals and occlusion.


Motion tracking

Machine learning models like convolutional neural networks track movements and positions of users to anchor AR elements accurately.


Behavior prediction

Based on user actions and environmental inputs, AI predicts behavior to offer proactive recommendations and virtual responses.


Generative capabilities

AI can generate lifelike avatars, realistic textures and simulated environments for AR, heightening realism.


Personalization

User data and preferences are used by AI to customize and tailor AR experiences for individuals.


By handling these complex tasks seamlessly, AI liberates AR from technical constraints and sets the stage for almost magical interactions blending the digital and physical.


Market Analysis


According to recent projections, the global market for AR powered by AI will balloon to over $340 billion by 2028 in retail. With estimates like these, it’s no surprise that investments are pouring into startups and research focused on this technology convergence. Nearly every major tech company, from Apple and Facebook to Microsoft, is trying to stake its claim as a leader in this space. The market appetite for integrated AR/AI solutions spans industries from healthcare and manufacturing to entertainment and retail. As consumer expectation for digital immersion rises, companies are aggressively developing apps and platforms to meet this demand. We are only scratching the surface of possibilities as AR/AI matures from novelty to game-changing business necessity.


Challenges and Opportunities


Merging AR with AI creates immense opportunities, but also poses complex challenges requiring innovative solutions. Some issues plaguing companies in this arena include:


  1. Hardware limitations that constrain capabilities

  2. Ensuring AR interactions feel natural and frictionless

  3. Protecting user privacy as data collection increases

  4. Achieving reliable connectivity for optimal performance

  5. Designing interfaces that minimize distractions and friction

  6. Creating accessible AR experiences across user demographics


Addressing issues like these present open-ended opportunities for companies to differentiate themselves through custom software and human-centric design. There is also ample room in the market for innovators taking AR/AI in unconventional directions, such as VR integration, B2B applications or niche use cases. While early AR/AI explorations have shown promise, there remains massive potential for new players to shape the trajectory and possibilities of this technology convergence.


Case Studies


Google's MediaPipe: Setting the Gold Standard for AR


MediaPipe demonstrates how Google is leveraging its AI expertise to lift AR to new heights in terms of capabilities and performance. By combining computer vision and machine learning models, MediaPipe enables rapid tracking of faces, hands and objects so developers can build AR apps with robust interactivity and environmental integration. From remarkable facial filters to furniture that can be previewed in context, Google's work on MediaPipe is setting the gold standard for immersive real-time AR fueled by AI.


Niantic and 8th Wall: Crafting the Future of AR Gaming


The partnership between Niantic and 8th Wall perfectly highlights the enormity of possibilities when AR and AI converge for gaming. With 8th Wall’s ability to transform ANY space into an AR environment, Niantic can reshape real-world sites into interactive landscapes where the line between fantasy and reality blur. By capitalizing on computer vision for occlusion and physics simulation for realistic AR gameplay, this tag team collaboration aims to create gaming so magical that it inspires wonder and limitless imagination.


Snap's Evolution: AI Unlocks New Creative Horizons


Ever since Snap introduced its first AR lenses, it has pushed the envelope on playful effects. However, with AI power like machine learning models, Snap is crossing new creative horizons. The realism and interactivity made possible by AI-fueled lenses today would have been unthinkable during Snap's early days. And clearly Snap is just getting started. Future initiatives hint at AR shopping, more life-like avatars using generative adversarial networks and tools to empower amateur creators. By combining their design sensibilities with AI muscle, Snap is on an exciting trajectory.


Speed 3D Inc.'s Unique Value: Specializing in Niche Applications


Unlike Snap, Google or Niantic, Speed 3D Inc. has focused on niche use cases that add unique value for their target users. Services like Picbot and MetAR demonstrate how AR and AI can excel in specialized verticals and contexts. Picbot would not make sense as a mass market tool, but offers tremendous appeal for users wanting to create interactivity with digital IP or change and explore their appearance with a AR kiosk. By having a machine, this will also broaden the target audience pool with its expandable location collaboration with theme parks, malls, and expos. Similarly, MetAR's remote assistance use case highlights the utility of AR and AI in scenarios calling for visual expertise exchange. By zoning in on underserved needs, Speed 3D Inc. has sensibly carved out market share and differentiated itself.


Conclusion


The fusion of AR and AI heralds an exciting new chapter in interaction design and digitally enhanced living. As these symbiotic technologies continue achieving new capabilities together, we can expect AR to become increasingly inseparable from our everyday lives. Already, AR/AI pioneer companies like Google, Niantic, Snap and innovative startups are establishing foundations that will shape the future trajectory of immersive digital experiences. Moving forward, the biggest breakthroughs will arise from user-centric design thinking and fresh ideas driving this technology into new frontiers. Ultimately, the magical world promised by AR will only thrive through human creativity and vision. With such potential ahead, the future looks bright for digitally enhanced living enhanced by AR and AI.

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