在當今數位化和技術驅動的市場環境中，傳統的行銷策略正面臨著前所未有的挑戰。品牌需要不斷創新，以吸引日益變化的消費者。在這樣的背景下，啟雲科技（Speed 3D Inc.）推出的3D Picbot和Picbot 2.0，正成為顛覆傳統行銷和提升品牌曝光的重要工具。
啟雲科技的創新AR/AI之路
啟雲科技專注於擴增實境（AR）和3D內容創建，並且也專注在研發自家的 AI 偵測技術。也在2023年，啟雲科技取得數位發展署認證的「其他智慧嵌⼊式系統整合開發」及「⽤⼾⽣成內容(UGC)輔助」兩項AI能量認證證書，正式成為一家AI技術公司，其核心技術還包括計算機視覺、人工智慧機器學習和雲端運算。公司的產品線涵蓋了從個人消費者到企業級應用的多個領域，其中3D Picbot和Picbot 2.0是其最具代表性的創新產品。
Picbot 2.0：行銷的未來趨勢
Picbot 2.0則進一步擴展了啟雲科技的創新邊界。它是一款集成即時綠幕去背、AR即時互動、AI影像生成和創意空間的多功能設備，創建令人驚艷的AR & AI 互動式內容。用戶不僅可與喜愛的明星、球星、動漫IP互動，同時滿足消費者對AI個人化及個性化體驗的需求。與一般韓式拍貼機不同的是，Picbot 2.0 本身的穿戴功能都是虛擬並且可互動。這表示可避免穿戴上的衛生問題，或是穿戴選項限制的問題；同時，機台上的AR互動內容可即時線上更新，保持內容的新穎及即時性。最後，拍攝及洗出的相片包括實體及虛擬，並且還有動態gif檔，讓消費者體驗完後，可即時在社群媒體上分享達到立即性。Picbot 2.0還增加了AI生成圖像的功能，之後還有更多穿戴偵測功能，這樣的無限可能完全應映目前趨勢結合，並引領市場。
3D Picbot：重新定義互動體驗
3D Picbot是一款結合了Mini LED面板、3D模型與動畫、裸眼3D動畫製作及AR互動的AIOT設備。它不僅提供了一種全新的視覺體驗，還能與實體場域（如遊樂園）進行互動，實現虛實整合。這種創新的互動方式為品牌提供了一個獨特的平台，用於展示其產品和服務，同時吸引和參與消費者，並具有即時變現的效果。
目前市面上的裸眼3D看板，製作成本大，耗時，使用完的內容也無法直接與其他裸眼3D看板相容。目前在ROI上不赴成本，單純只是品牌曝光的消耗
消費者在LCD面板上做完AR濾鏡互動，可印製出相片及輸出影片gif檔之外，互動畫面也會呈現在LED裸眼3D螢幕上。實現真正使用者生成式內容(User Generated Content)。在LED那面的消費者也可與裸眼3D螢幕上的物件做互動。無論是讓暴龍兇猛的盯著，或是可愛的3D人偶做互動，都可被實現。一般高高在上、看幾次就膩的裸眼3D看板不僅無法互動，更沒辦法有轉單效益。但 3D Picbot本身不僅能結合可拍照收費、品牌曝光、串接資料庫做更多互動及地域性結合的遊戲化互動方式，還可做UGC及數據分析。讓一般品牌露出不再只是空話，而是真正可變現的裸眼3D看板。
顛覆傳統行銷的策略
互動性和即時更新性
3D Picbot和Picbot 2.0通過提供互動性和個性化的體驗，使品牌能夠更有效地與目標受眾建立聯繫。這種互動式的行銷方式不僅提高了用戶的參與度，還增強了品牌信息的傳播效果。並且兩種機台都有變現的效果，除外，與一般拍照機台相比，添增了更多互動、減少了不必要的衛生問題、還譨即時擴增更新濾鏡，讓花樣推陳出新。
社交媒體的整合
在社交媒體主導的時代，Picbot 2.0的社交媒體整合功能為品牌提供了一個強大的工具，用於擴大其在線影響力。用戶可以輕鬆分享他們的創意內容到社交平台，從而幫助品牌擴大其觸及範圍。
創新的品牌活動
啟雲科技的產品使品牌能夠創造獨特的活動和體驗，從而吸引更多的參與者。這些活動不僅增加了品牌的可見性，還提供了一種新的方式來展示品牌的創新和創意。除外，啟雲科技自2017年也是Meta Spark AR在台灣唯一的濾鏡合作夥伴。堪稱台灣AR濾鏡及AR廣告的扛霸子，50%以上的品牌濾鏡都來自於啟雲科技。這樣的技術能量，也可讓製作的IG 或臉書濾鏡同時出現在 Picbot 2.0及3.0上。讓品牌露出及互動一致，發揮行銷最大功效。
結論
啟雲科技的3D Picbot和Picbot 2.0不僅代表了技術創新的前沿，還為品牌提供了一種全新的方式來進行行銷和提升品牌曝光。這些產品通過提供互動性、個性化體驗和社交媒體整合，為品牌創造了無限的可能性。隨著技術的不斷進步，我們可以期待看到更多這樣的創新產品出現，繼續推動行銷領域的變革和發展。
In today's digital and technology-driven market environment, traditional marketing strategies are facing unprecedented challenges. Brands need to continually innovate to attract an ever-changing consumer base. Against this backdrop, Speed 3D Inc.'s 3D Picbot and Picbot 2.0 have become crucial tools in revolutionizing traditional marketing and enhancing brand exposure.
**The Innovation Journey of Speed 3D Inc.**
Speed 3D Inc. specializes in Augmented Reality (AR) and 3D content creation, focusing also on the development of its proprietary AI detection technology. In 2023, Speed 3D Inc. obtained two AI capability certification certificates from the Digital Development Agency: "Other Intelligent Embedded System Integration Development" and "User Generated Content (UGC) Assistance," officially becoming an AI technology company. Its core technologies include computer vision, artificial intelligence machine learning, and cloud computing. The company's product line covers multiple domains from individual consumers to enterprise applications, among which 3D Picbot and Picbot 2.0 are its most representative innovative products.
**Picbot 2.0: The Future Trend of Marketing**
Picbot 2.0 further expands the innovative boundaries of Speed 3D Inc. It is a multifunctional device integrating real-time green screen removal, AR real-time interaction, AI image generation, and creative spaces, creating stunning AR & AI interactive content. Users can interact with their favorite celebrities, sports stars, and anime IPs, fulfilling the demand for AI personalization and individualized experiences. Unlike typical Korean photo booths, Picbot 2.0's virtual and interactive wearables avoid hygiene issues and limitations in wearable options. Moreover, the AR interactive content on the machine can be updated online in real-time, keeping the content fresh and timely. The photos and dynamic GIFs produced can be shared instantly on social media for immediate impact. Picbot 2.0 also adds AI-generated image functionality, with more wearable detection features to come, fully reflecting and leading current market trends.
**3D Picbot: Redefining Interactive Experiences**
3D Picbot is an AIOT device that combines Mini LED panels, 3D models and animations, naked-eye 3D animation production, and AR interaction. It not only offers a new visual experience but also interacts with physical venues like amusement parks, achieving a blend of virtual and real. This innovative interaction method provides brands with a unique platform to showcase their products and services, engaging consumers with immediate monetization effects.
Currently, the production cost of naked-eye 3D billboards is high and time-consuming, and the content used cannot be directly compatible with other naked-eye 3D billboards. The ROI is not cost-effective, serving merely as a brand exposure tool.
After interacting with the AR filter on the LCD panel, consumers can print photos and output GIF videos, and the interactive scenes will also be displayed on the naked-eye 3D LED screen, realizing true user-generated content (UGC). Consumers on the LED side can also interact with objects on the naked-eye 3D screen. Whether it's making a fierce dinosaur stare or interacting with cute 3D dolls, it's all achievable. Ordinary naked-eye 3D billboards, which are high and quickly become boring, not only lack interaction but also lack transactional benefits. However, 3D Picbot not only combines photo-taking charges, brand exposure, database linkage for more interactive and localized gamified interactions but also enables UGC and data analysis. This turns general brand exposure into a truly monetizable naked-eye 3D billboard.
**Strategies to Revolutionize Traditional Marketing**
**Interactivity and Real-Time Updates**
3D Picbot and Picbot 2.0 offer interactive and personalized experiences, enabling brands to connect more effectively with their target audience. This interactive marketing approach not only increases user engagement but also enhances the dissemination of brand messages. Both machines have monetization effects and, compared to ordinary photo booths, add more interaction, reduce unnecessary hygiene issues, and offer immediate expansion and updates of filters, constantly refreshing the experience.
**Integration with Social Media**
In an era dominated by social media, Picbot 2.0's social media integration feature provides brands with a powerful tool to expand their online influence. Users can easily share their creative content on social platforms, thereby helping brands extend their reach.
**Innovative Brand Activities**
Speed 3D Inc.'s products enable brands to create unique events and experiences, attracting more participants. These activities not only increase brand visibility but also offer a new way to showcase the brand's innovation and creativity. Additionally, since 2017, Speed 3D Inc. has been the only Meta Spark AR filter partner in Taiwan. As the leading force in Taiwan's AR filters and AR advertising, over 50% of brand filters originate from Speed 3D Inc. This technical prowess also allows the production of IG or Facebook filters to appear simultaneously on Picbot 2.0 and 3.0, ensuring consistent brand exposure and interaction, maximizing marketing effectiveness.
**Conclusion**
Speed 3D Inc.'s 3D Picbot and Picbot 2.0 not only represent the forefront of technological innovation but also provide brands with a new way to conduct marketing and enhance brand exposure. These products create limitless possibilities for brands through interactive, personalized experiences, and social media integration. As technology continues to advance, we can expect to see more such innovative products emerge, continuing to drive the transformation and development of the marketing field.
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