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  • Writer's pictureMonica Hsueh - Global Marketing Manager at Speed 3D Inc.

2023年零售和電商的AR、VR狀態 (The Convergence of AR and VR in Retail and eCommerce: A New Era of Shopping)

簡介

隨著Web 3、XR (擴展現實)、MR (混合現實) 硬體和Omniverse的概念的出現,零售世界已經發生了劇烈的變化。這些進步重新塑造了數位購物體驗的格局,革命性地改變了消費者與品牌互動和購買的方式。

零售和電商中的AR、VR的潛力

XR提供了可以改變零售和電商行業的創新體驗。AR (增強現實) 和 VR (虛擬現實) 技術有可能對零售和電商的各個方面產生重大影響:

  • 電商中的AR和VR可以通過使客戶能夠虛擬地試穿產品或在購買之前想像它們在所需環境中的外觀,從而提高利潤並降低退貨率。這種沉浸式體驗使客戶能夠做出明智的決策,減少退貨的可能性,提高客戶滿意度。

  • VR可以用於員工培訓,提供真實的模擬和情境,增強學習和技能發展。這提高了員工的專業知識和效率,最終導致更好的客戶服務和更高的客戶保留率。

  • XR技術促進了團隊之間的加強合作,允許遠程員工虛擬地一起工作並實時分享想法。這培養了一個更高效和生產力的工作環境,使零售商能夠簡化操作並提供無縫的客戶體驗。

  • XR解決方案可以創建沉浸式和難忘的客戶體驗,例如虛擬展廳或互動產品演示。這些體驗吸引並吸引客戶,導致品牌忠誠度增加和重複購買。

  • XR使零售商和電商平台能夠不斷創新,引入新的和令人興奮的功能,以增強整體的購物體驗。例如,AI驅動的虛擬購物助手可以提供個性化的推薦,使購物之旅更加方便,並根據個人偏好進行量身定制。

推動零售和電商中的AR、VR的趨勢

XR、MR硬體和Omniverse的概念是推動零售行業採用AR和VR的關鍵趨勢。這些技術使零售商能夠創建沉浸式和互動的購物體驗,模糊了物理和數字空間之間的界限。

AI和分析在零售中發揮著至關重要的作用,為消費者行為、偏好和趨勢提供有價值的見解。將AI和分析與AR和VR技術結合起來,可以進一步增強個性化的購物體驗,並實施有針對性的營銷策略。

5G連接對XR的影響是另一個重要的趨勢。有了更快和更可靠的網絡連接,AR和VR體驗可以無縫地傳遞給消費者,實現實時互動並減少延遲。

探索零售和電商中的AR、VR的未來

購物景觀正在經歷變革,AR和VR技術、MR硬體和Omniverse的概念發揮著關鍵作用。消費者越來越感興趣於XR技術,尋求更沉浸式和吸引人的購物體驗。在未來,我們可以預期在零售和電商中進一步整合AR和VR,從而實現更互動和個性化的購物之旅。

電商平台將繼續利用AR和VR技術為客戶提供獨特和引人入勝的體驗。例如,虛擬購物體驗,客戶可以在模擬環境中虛擬地瀏覽和互動產品。這使客戶對產品有一個真實的感覺,做出明智的決策,並最終增加他們的購買信心。

此外,AR和VR技術可以增強線上購物的便利性,克服物理商店的限制。例如,虛擬試衣間使客戶可以虛擬地試穿衣服,消除了物理試衣的需要,並提供更精確的尺寸,以獲得更好的合身效果。

此外,AR和VR可以革命性地改變電商中的產品定制。客戶可以使用AR來可視化和個性化產品,如家具或服裝,然後再購買。啟雲科技目前推出最新以 WebAR 為主的試穿試戴平台 MetAR 及AR試穿試戴販賣機。這種定制水平增強了客戶滿意度,減少了退貨的可能性。

引用範例: 根據一項研究,電商中的AR和VR技術通過虛擬試穿體驗,已經顯示出可以提高30%的轉換率。一家領先的零售品牌實施了基於VR的員工培訓,結果員工的表現和客戶滿意度提高了20%,同時,退貨率也減低了25%。如有興趣了解更多,請直接email: contact@spe3d.co


[ENGLISH STARTS HERE]

The digital age has brought about significant advancements, and the retail world is undergoing a seismic shift. With the rise of Web 3, the Omniverse, and XR solutions, the landscape of shopping is evolving rapidly. As consumers increasingly gravitate towards digital shopping experiences, the integration of Augmented Reality (AR) and Virtual Reality (VR) is becoming more crucial than ever.


Choosing the Right Path in the Digital Shopping Era

Understanding one's interests and preferences is vital when navigating the expansive world of online shopping. A hybrid approach to sales, which combines the best of both online and offline experiences, is gaining momentum. Retailers are now offering engaging and immersive services for both in-store and online buyers, ensuring a holistic shopping journey.


The Potential of AR and VR in Retail and eCommerce

The innovative experiences offered by the XR landscape are revolutionizing the way consumers interact with products. From virtual try-ons to 3D product visualizations, AR and VR are enhancing the shopping experience in unparalleled ways. These technologies not only increase profits but also significantly reduce return rates by providing customers with a more accurate representation of products.


E-commerce sales are expected to grow by 10.4% in 2023, with 20.8% of retail purchases anticipated to take place online in the same year. The global e-commerce market is projected to total $6.3 trillion in 2023, emphasizing the importance of integrating XR solutions to stay competitive.


Employee training has also been revolutionized with VR, allowing for immersive training sessions that prepare employees for real-world scenarios. Furthermore, XR solutions are fostering enhanced collaboration, enabling teams to work together efficiently, regardless of geographical boundaries.


Improved customer experiences lie at the heart of XR solutions. By offering unique and interactive ways to explore products, brands are ensuring customer loyalty and driving sales. The potential for innovation with XR is vast, and we are only beginning to uncover its possibilities.


Trends Driving AR and VR in Retail and eCommerce

The Omniverse, a virtual shared space created by the convergence of virtually augmented physical reality, is generating significant buzz among companies and consumers alike. It offers a new dimension to shopping, where consumers can engage with products in a completely immersive environment.


The role of AI and Analytics is pivotal. Advanced algorithms and data-driven insights allow retailers to offer personalized shopping experiences, enhancing customer satisfaction. Moreover, the advent of 5G Connectivity is set to supercharge XR solutions, offering real-time interactions without any lag.


Exploring the Future of AR and VR in Retail and eCommerce

The transformation of the shopping landscape is evident. The growing interest in XR technology, coupled with its increasing accessibility and affordability, indicates that it will soon become an integral part of the shopping experience. Retailers and eCommerce platforms that embrace this change will undoubtedly lead the next digital revolution.


Moreover, AR and VR can revolutionize product customization in e-commerce. Customers can use AR to visualize and personalize products, such as furniture or clothing, before making a purchase. Speed 3D Inc. has recently launched its latest WebAR-based try-on platform, MetAR, along with an AR try-on vending machine. This level of customization enhances customer satisfaction and reduces the likelihood of returns.


Quote examples: According to a study, AR and VR technologies in e-commerce have shown to increase conversion rates by 30% through virtual try-on experiences. A leading retail brand implemented VR-based employee training, resulting in a 20% improvement in employee performance and customer satisfaction. Additionally, the return rate decreased by 25%. If you are interested in learning more, please directly email: contact@spe3d.co.


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